Pakistani brands have the potential to compete with global giants—but this requires more than just advertisements. It demands a strong brand foundation, a compelling story, and strategic creativity that connects with consumers at a deeper level.

With over 20 years of experience in the advertising industry, I have worked with Pakistan’s top advertising agencies, shaping brand narratives and crafting compelling creative campaigns. From a Creative Concept Writer to Chief Creative Officer, my journey has been driven by a passion for storytelling, strategic thinking, and building brands that leave a lasting impact.