Brands do not need more ads. They need one Big Idea.
I work with chairmen, CEOs and marketing heads position their brands and turn one strong idea into campaigns that work on TV, digital and everything in between. Three decades in top advertising agencies, now working with you directly.
years in advertising
leading agencies, from copywriter to Creative Director
one idea, executed on every medium
Strong brands build a strong Pakistan.
Pakistan needs more strong brands to become financially strong. I believe advertising and communication is more than an art. It is the science of turning products into brands, and brands into a source of financial stability for individuals, for companies and for the nation.
For three decades I learned how multinational brands such as Pantene are built. Today I apply that discipline to local products, so they can grow into brands that stand tall in their own market.
From positioning to the final cut
Brand positioning
Finding the one place your brand can own in the customer’s mind, and saying it in a single line.
Brand building
A distinctive voice, personality and story, so every touchpoint feels like the same brand.
Communication strategy
What to say, to whom, where and when, built around the business problem.
Big Idea creation
The core creative idea that carries a campaign across years and across media.
Scripts and jingles
Thematic and tactical TVCs and DVCs, written with songs and lines people repeat.
Storyboards and direction
I storyboard, direct and supervise, so the idea is executed well on every medium, conventional and digital.
Built for the people who own the brand decision
Chairmen, CEOs and heads of marketing, in any sector. I have the deepest experience in these:
Lines people still say out loud
“Ab Sab Kuch Mumkin Hai”
“Baal Itnay Sehatmand Ke Chamkain Aap”
“Aap Ki Asal Khoobsoorti”
“Kiyonke Aap Hi Sub Kuch Hain”
“Sab Se Aagay, Sab Se Ooper”
“Halki Phulki Bhook Mein”
Agencies I have worked in
Five films, one test: does the idea do its job?
Selected television commercials from real estate, food, hair care and banking. Each began with a clear business problem, and each delivered the results we committed to. The full portfolio is on my YouTube channel.
From property dealer to trusted company
A marketplace that believes in Pakistan
“Sooper Hai Zindagi”
Hair so healthy, it shines
A bank that cares like a mother
Press play
Agency 21 Real Estate Company
Peek Freans Sooper Biscuit
Graana.com
Brands I have worked with
Working with now
Earlier, through agencies
What clients say
“A brilliant mind for storytelling and jingles, Safdar brings words to life with unmatched creativity and impact!”
“Working with Safdar has been a masterclass in innovative thinking and flawless execution. His ability to distill a brand’s essence into compelling campaigns is unmatched, often pushing creative boundaries while staying aligned with client objectives. Whether it’s developing a bold new brand identity, setting up new sustainable communication platform for iconic brands and building on brand equity with holistic 360 degree approach across digital and traditional media, Safdar brings a rare combination of artistic vision and business acumen.
What truly sets Safdar apart is his ability to get into consumers’ shoes and generate big ideas which connect well with the brand to deliver measurable results.”
Thirty years of making ideas work
I began my career in 1994 as a concept writer at The Circuit Advertising in Karachi and grew to Creative Director at leading agencies in Karachi and Lahore, including Prestige Communications, Pirana Advertising and Spectrum. Since 2020 I have worked as an independent creative consultant from my home office in Lahore.
My craft is creative strategy, campaign development, creative direction, copy and concept writing, jingles, and film direction and production management. I hold a Bachelor of Commerce from Karachi University, and I work in English, Urdu and Punjabi.
Outside work I write poetry and drama, listen to music, watch movies, sing and travel. These are where many of my ideas begin.
Tell me the problem first
Share the problem
Send a short note on your brand, your category and what is not working. No deck needed.
Book an intro meeting
We talk it through, and I tell you honestly whether and how I can help.
Get a clear direction
Positioning, the Big Idea and a plan to execute it, with me beside your team.
Choose the engagement that fits
A single project
One brief, one deliverable: positioning, a Big Idea, a TVC script or a jingle, with clear scope and timeline.
Ongoing retainer
A senior creative mind on call for your team, guiding strategy and reviewing every piece of communication.
Strategy workshop
A focused working session with your leadership and marketing team to find the idea your brand should own.
Let us talk about your brand
Write to me first with your brand, your category and the problem you want solved. Then book a time for our first meeting, so we spend the hour on answers.
Email: safdarhqureshi@gmail.com
Website: safdarqureshi.com
Portfolio: youtube.com/@SafdarQureshi
Home office, 27-B, PGECHS Phase 1, Lahore
© Safdar Qureshi · Creative Consultant · safdarqureshi.com · Lahore, Pakistan