With over 20 years of experience in the advertising industry, I have worked with Pakistan’s top advertising agencies, shaping brand narratives and crafting compelling creative campaigns. From a Creative Concept Writer to Chief Creative Officer, my journey has been driven by a passion for storytelling, strategic thinking, and building brands that leave a lasting impact.
Brands I’ve Worked With
My mission
Pakistani brands have the potential to compete with global giants—but this requires more than just advertisements. It demands a strong brand foundation, a compelling story, and strategic creativity that connects with consumers at a deeper level.
My Expertise
• Creative Strategy & Brand Building
• Script, jingle and song writing
• Campaign Development
– From Concept to Execution
• Creative Leadership &
Team Mentorship
Testimonials
Asad Ul Haq
Film Director
“A brilliant mind for storytelling and jingles, Safdar brings words to life with unmatched creativity and impact!”
Sabiha Jafri
CEO Pirana Advertising
“I had the opportunity to work alongside Safdar at Pirana Advertising, where his creativity, strategic vision, and dedication to excellence greatly enhanced our agency’s work. Safdar expertly blended artistic talent with business savvy, playing a crucial role in our agency’s success.”